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How to create Halloween themed listings on Etsy?

How to create Halloween themed listings on Etsy?

by Roberts Mazkalnins in Blog Posts

Unleash the Spooky Sales: How to Create Profitable Halloween Themed Listings on Etsy! 🎃

Did you know that Halloween isn't just the spookiest, but also one of the most profitable times on Etsy? This season offers a fantastic opportunity to boost your earnings. Here's a guide, inspired by Alerio Print, on how to prepare and list some truly eye-catching Halloween designs for your Etsy store.

1. Discovering Winning Halloween Designs

The first step is to identify designs that are sure to be a hit. When exploring design ideas, especially using tools like Midjourney, focus on these themes:

  • Cute Ghosts: These "nicely looking small ghosts" are predicted to sell quite well.
  • Pumpkins & Pumpkin Patterns: A classic Halloween staple that should definitely be included in your listings.
  • Witch Patterns: These types of designs and styles are expected to sell well during the season.
  • "Halloween Store" Theme: Surprisingly, a "Halloween store" design, especially when combined with elements like books and ghosts, can be a "super-selling design" due to the popularity of bookstore-type designs.

Pro Tip for Design Generation: From one design and at least two keywords, aim to create four to five, or even more, products. Generate images with an aspect ratio suitable for larger items like a MacBook, then adjust them for other products. This strategy multiplies your opportunity to earn more.

2. Master Your Keywords: The Key to Visibility

Effective keyword research is crucial for making your listings discoverable.

  • Use Tools Like Alura: Conduct research on Etsy (even in incognito mode) to find good-selling listings. Use tools like Alura to analyze their keywords, check search volume, competition, and conversion rates.
  • Key Keyword Criteria:
    • Search Volume vs. Competition: The search volume should be higher than the competition for a keyword.
    • Conversion Rate: Aim for a conversion rate higher than 3%. While 2% can still be used, higher is always better.
  • Essential Keywords:
    • "Halloween": This keyword has a huge search volume, indicating high demand, despite high competition.
    • "Halloween Store" and "Cute Ghost": These are specific examples of main keywords that can be very effective.
  • Save Your Keywords: Always write down all your researched keywords in a notepad or document for easy access when creating listings.

3. Preparing Your Images for Print

After generating your designs, you'll want to ensure they are high quality for printing.

  • Upscaling is Key: Use web pages like deab.lol to upscale your images. You can typically upscale them by three to four times to ensure they are crisp and clear for various product sizes.

4. Creating Your Listings in the Alerio Print System

Once your designs and keywords are ready, it's time to build your listings. The process in the Alerio Print system is streamlined:

  • Start with a Product: Begin by adding a shop listing for a specific product, such as a MacBook case.
  • Add Your Upscaled Image: Upload your high-resolution, upscaled image. Crucially, ensure the image covers the entire print area without any white edges to avoid them appearing on the final product.
  • Generate Mockups: The system will generate previews and mockups of your product. Select the best one to be your primary listing image.
  • Integrate Keywords: Open your file with researched keywords. Add your main keywords, such as "Halloween store" and "cute ghost." You can also copy tags from other successful listings and modify them.
  • Categorize & Ship: Select the appropriate "Halloween product section" and your preferred shipping profile.
  • Submit and Activate: Once everything is set, submit the listing and immediately activate it in your store.

5. Multiply Your Sales: Create Multiple Products!

This is where you maximize your potential. Repeat the listing process for different products using the same image and keywords.

  • Variety of Products: After the MacBook case, create listings for an iPad case, Tough Phone case, MagSafe wallet, and soft case.
  • Link Them Together: Link all these products together within Etsy. When a customer sees a phone case they like, they'll also see that you offer a MacBook case and an iPad case with the same design, significantly multiplying your chances of making more sales.
  • Design Considerations for Products:
    • Pattern Designs: If you have pattern-type designs, you can create earphone cases as well.
    • Single-Element Designs: For designs with a single central element (like a small cute ghost), it might not be possible to perfectly align them for earphone cases, so focus on other product types.

The Right Time is NOW!

The best time to start creating and listing your Halloween designs is right now. By listing them early, you can start getting sales in your store by mid-September.

Good luck and happy selling this Halloween season! If you're new to Etsy and want to set up your own store, consider registering with Alerio Print and exploring their free course for Etsy beginners.

Are you ready to start your Print-On-Demand journey?

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