The New Product Line: Screen Protectors

The new offering is screen protectors, available in two variations: the regular HD screen protector and the privacy screen protector.

While these items can certainly be sold separately, their true value lies in bundling them with existing products, particularly phone cases. The ability to earn $10 or more per sale makes them a powerhouse upsell product.

Pricing and Costs

For sellers using the Alerioprint system, the pricing is structured as follows:

The suggested selling price for this product on your store, before applying any discounts, is typically $22.99 or $23.99. Sellers are, however, free to sell it for a higher price if they wish to.

The key insight is that selling the screen protector as a standalone item, after calculating costs, standard store discounts, and the 16% fee that Etsy takes, may not leave a significant amount of profit. However, when successfully sold as an upsell product alongside a phone case, you can easily earn a profit of $10 or more in euros or dollars on each transaction.

Implementing the Listing in Alerioprint and Etsy

The process of adding the new screen protectors to your store is straightforward within the Alerioprint system.

Step 1: Creating the Listing

To create the product quickly, navigate to the system and go to "add e-hop listing".

• Select the Product: Pick one of the screen protectors (e.g., the regular one).
• Select Your Store and Model List: Once you select your store, the system immediately presents the model list. An important distinction for screen protectors is that there are way more available models for them than for the phone cases.
• Model Quantity: You can add up to 70 models inside one list. For demonstration purposes, the mixed model list was selected.
• Keywords and Tags: The system provides a template. It is important to note that for the screen protector product, you are allowed to leave the "keyword one" and "keyword two" fields empty if you do not wish to add keywords. If you do want to add keywords, you certainly can. You can also add tags and materials if you want to, though the process demonstrated left them as they were.

Step 2: Preparing Your Etsy Store

Before finalizing the product creation in Alerioprint, it is crucial to first set up the appropriate section inside your Etsy store.

• Navigate to Listings: In your Etsy store (or test store, as demonstrated), go to your listings.
• Manage Sections: Open any listing, click on the small wheel icon, and select "change section".
• Add the Section: Hit "manage sections" and use the prompt down below to add a new section, such as "Screen Protectors".

Step 3: Finalizing the Product in Alerioprint

• Select Section and Shipping: Pick the newly created section (e.g., "Screen Protectors") and choose your shipping method.
• Review Pricing: Hit "next" to review the pricing. This is the stage where you calculate your profit margin by taking the selling price and subtracting your store discount and the 16% taken by Etsy.
• Submit and Activate: Submit the product, activate it, save it, and it will appear in your Etsy store within a few seconds, ready to sell.

Three Proven Methods to Upsell Screen Protectors

The key to maximizing profit is integrating these screen protectors as effective upsells. The source outlines three distinct methods for achieving this goal.

Method 1: Linking Products Through Etsy Discounts

This method utilizes Etsy’s native marketing and sales tools to automatically bundle products.

1. Access Discount Tools: Inside Etsy, navigate to Marketing and Sales and Discounts.
2. Create the Link: Search for your best-selling phone case. Then, search for and select the screen protectors you wish to link.
3. Set the Offer: Select these items and hit "continue" to link them. You then add your desired discount (e.g., 25% off).
4. Customer Experience: When a customer views the linked phone case product, they will be shown an offer to "buy together for a better price," indicating that the screen protector is available at a discount.

A Critical Note on Linking: The only significant drawback to this method is that you can only connect one screen protector to one listing. This means you would need to create multiple screen protectors to connect them to all of your inventory. An alternative strategy is to focus only on connecting screen protectors to your bestselling phone cases.

Method 2: Personalized Offers via Messaging (Post-Order)

This method involves direct interaction with the customer after they have placed an order for a phone case, but before you finalize and create the order.

1. Identify the Opportunity: Go to your messages or orders section.
2. Message the Customer: Open the order and proactively message the customer, informing them that you have screen protectors and asking, "Would you like to get one?".
3. Create an Incentive: To maximize conversions, create a promo code specifically for this offer. You can do this by navigating to Marketing, Sales, and Discounts, and selecting "promo code".
   • Example promo code: "50 off screen protector" (You can write anything you want).
   • Set the discount amount (e.g., 50% off) and set the duration (e.g., one day, a few days, or one month).
4. Draft and Send the Offer: The source suggests using tools like Chat GPT to create a professional and "nicely looking" text message that includes the offer and the promo code. You must also add the link to the screen protector listing inside the message.

By doing this, you inform each customer who places an order, which is an effective way to drive more sales and increase your revenue by $10 or more per order.

Method 3: Targeted Email Campaigns

The third method is a broader marketing approach focused on previous customers.

1. Collect Emails: Ensure you are collecting customer emails.
2. Launch a Campaign: Send out an email campaign notifying customers about the availability of the new screen protectors.
3. Provide an Incentive: Offer a specific discount ("x amount of discount") within the email to encourage them to return to your store and make a purchase.

Conclusion

By immediately adding these screen protectors to your stores and strategically utilizing these three upsell methods—whether linking them via Etsy discounts, offering personalized promo codes, or using email campaigns—you are poised to significantly increase your sales and profits, potentially boosting earnings by $10 or even more per order. Good luck!