Due to the ongoing postal worker strike
Shipping to Canada Temporarily Unavailable 🍁❌
Personalised Marble Phone Case vs. Regular Marble Case: What's the Difference?

Personalised Marble Phone Case vs. Regular Marble Case: What's the Difference?

by Roberts Mazkalnins in Blog Posts

Personalised Marble Phone Case vs. Regular Marble Case: What’s the Difference?

Marble phone cases have captivated buyers with their elegant, minimalist look—sleek veining, natural patterns, and a touch of sophistication. But nowadays there are two very different options: a personalised marble phone case you design and customize versus a standard pre‑made marble-pattern print case you can buy off-the-shelf.

What Is a Personalised Marble Phone Case?

A personalised marble phone case means you select or create the exact design that gets printed on the case. It could include:

  • Your name, initials, or monogram
  • Inspirational quotes or custom text
  • Color overlays and unique marble textures

In contrast, regular marble cases are typically mass-produced and not customizable.

Production Process: Custom vs. Generic

Alerio Print Personalised Cases

At Alerio Print, each case is made to order. Customers upload or choose a design, we verify the quality, and print directly onto the case. Orders typically ship within 24–48 hours.

Personalised Marble Phone Case vs. Regular Marble Case: What's the Difference?

Generic Marble Cases from Other POD Platforms

Platforms like Podbase, Printify, and Gelato often use standard stock marble designs and offer limited customisation. Shipping times and product quality vary depending on suppliers.

Alerio Print vs. Podbase, Printify, and Gelato

Feature Alerio Print Others (Podbase, Printify, Gelato)
Customization Full personalization (name, font, color) Limited templates or pre-set designs
Processing Time 1–2 business days 3–5 business days
Pricing Competitive, often better Varies by provider

How the Free Etsy Seller Course Helped Us Launch

We launched Alerio Print after completing a free Etsy seller course that taught us how to structure listings, manage customer messages, and streamline fulfillment. That knowledge gave us a solid foundation to offer fast, high-quality personalised marble phone cases with confidence.

Seller Advice: Designing Listings That Convert

  • Use keywords like “custom marble case” in titles
  • Offer clear personalization fields for names or initials
  • Display real-life mockups with sample customizations
  • Set clear expectations for processing and delivery
  • Use reviews and user images as social proof

Conclusion: Why Personalised Wins

Choosing a personalised marble phone case means choosing uniqueness. Whether for yourself or as a thoughtful gift, customization adds value and meaning. With Alerio Print, you get fast production, great pricing, and a premium result—better than many larger POD platforms.

Explore our full range of custom tech gadgets and start creating your own personalised marble phone case at Alerio Print.

Are you ready to start your Print-On-Demand journey?

START HERE
Previous Post Next Post

Related Posts

How to send out e-mail campaigns to Etsy customers

How to send out e-mail campaigns to Etsy customers

Targeting Existing Customers: The Definitive Guide to Maximizing Sales Through Free Email Campaigns Did you know that you can send out free emails to your existing Etsy customers and earn additional money? Hey, my name is Robert, I am the co-founder of Alerio Print, and in this video, I am going to show you how you can, for free, send out news about your new products, new designs, everything you want to, to your existing Etsy customers and earn money from that. This robust, step-by-step method allows you to leverage your established customer base for recurring revenue. While the specific tools detailed herein are tailored for utilizing customer data originating from the Etsy marketplace, the overarching principles of image optimization, list segmentation, effective content creation, and strategic timing are foundational to any successful e-commerce marketing strategy. Phase 1: Product Preparation and Campaign Foundation The initial step involves defining exactly what you want to promote and ensuring all necessary assets are ready. Establishing Your New Offerings Let’s assume, for example, that you have created a collection of autumn designs with several products, or perhaps a whole new section of new products, or even just one new product or something new that you want to inform your customers which have been purchasing something from you on Etsy. The most effective way to start is by creating those collections and adding them to Etsy. Sourcing and Preparing Visual Assets You have to download the images for your email if you want to add some of your product images, of course. Once you have created all the listings on Etsy, you can go to a mockup library (for example, for MacBook case designs) and download all of those mockup images if you need them. The image which you downloaded actually is in a big size—for example, 5 megabytes (MB). This size is too big for an email. If you want to add it to the email as an image inside it, it has to be small. The ideal target size should be around 100 kilobytes (KB) or 200 kilobytes (KB).   Phase 2: Mastering Image Compression for Email Deliverability Because a 5MB file is vastly oversized for email standards, a process of rigorous optimization is required. The Importance of Compression What I suggest is to find some kind of image compressor. You just load the image and compress it. For instance, a 5 MB image might compress to 1.29 MB, but this might still be too big. You might need to open up the compressor once again and compress the image repeatedly. Right now, it might be 1 megabyte, which is still too big, but you can use it for this purpose. You have to compress your images as low as possible to ensure fast loading times. This process must be applied to all of your images that you intend to insert into the email. Phase 3: Extracting and Organizing Customer Data Next, we will need customer data out of our Etsy store. You can go inside Orders, and you can download all your customer details from there, but we will not do it one by one. I will show you the best way to do it automatically. Methods for Data Collection (The Automated Approach) You can use a Google Chrome extension. You open up the Google Chrome store and type in Etsy order email extractor. Find it, open it, and install it to your Chrome browser. Then, go inside Etsy, open your Etsy orders, and find the extension on the top corner. As you can see, it opens up, and you can extract all your emails and save them to a CSV file. This file will be downloaded to your computer. Now, you have the complete list of all your previous customers from Etsy. Phase 4: Choosing an Email Platform and Building the Audience List There are many options for sending out emails, such as Milechimps, Sendinlue, and Brevo. Selecting a Cost-Effective Platform The sources identify a platform called sendox.com. This one is considered the cheapest and the best way. The free version of this platform allows you to save 1,000 contacts and send 3,000 emails per month. You can use any email sending platform, but this one works well and has a decent amount of customers you can save for free.  Importing Contacts and Creating the Audience You have to create your audience. Create a new list, perhaps named "Etsy customers". Then, hit "add contacts" and select the option to import contacts. You can either copy or paste, or upload the CSV file you just downloaded from the extractor. When uploading, confirm which column is the first name and which is the email. The system handles duplicates; for example, 14 entries in the list might result in 10 unique contacts. If you have a decent amount of orders, you are going to have a lot more customers. Phase 5: Designing the High-Impact Email Campaign Now that the list is inside the email campaign program, you need to create an email. Utilizing Templates and AI for Content Generation You can hit "create an email" (or use a created template). You must select your customer email list and add a subject (e.g., "New fall case collection") and preview text. The body text (e.g., "Hello customer, we're excited to share that...") can be generated by asking an AI tool (like Midjourney) to create a short email campaign text. This text can then be refined by GPT to look nicer with some emojis. Integrating Optimized Images and Links You must then add those images which you compressed earlier. There is a little image sign; you click on it, browse the image, upload it, and insert it into your emails. What is important is that under the image you can link your products. There is a little link button. You click on the image, click on the link button, and it will show you the option to add the link. You open up Etsy, open the specific product you want to show, and copy the link from the product page. You paste the link there and save it. This way, you can drive customers directly to your products. You can write down the price and everything if you want to, but don't add too many visual elements—three to four images is enough for one email. Remember to compress them as low as possible. Implementing Calls to Action You should also add a special button, which you can create in your own style, linking directly to your main store page. Phase 6: Maximizing Conversions with Special Discounts You should add a special discount for your existing customers. Creating the Promotional Offer on Etsy Go inside your profile under marketing sales and discounts. Over there, you create a promo code for them. You can add any amount, like 30%, 20%, or 15%, as you wish. Crucially, you must set up a limit of the date for the offer (e.g., till the end of October). Once the code is created, you copy it and add it to your email list. Phase 7: Strategic Scheduling and Final Launch Once the email is complete, all you have to do is send it out to your customers. You can set up a sending date or send it right away. Choosing the Optimal Sending Time It is not good to send out emails during the night or during the middle of the day. You have to check time differences and find out the best time you should send out the emails based on where the main amount of your customers reside (e.g., USA or inside Europe). If most of your orders are going to the US, check the time in the US and schedule the sending time so that in the US it would be like 10:00 AM in the morning or perhaps 2:00 PM mid-afternoon. Conclusion: Continuous Sales Growth Through Retargeting This is how you can send out emails to all of your customers regarding all the new products and new designs. You can save this as a template, and whenever you add some new designs, you just extract your customers and send them out. I am more than sure you're going to get some sales from your previous customers for sure, if they were satisfied with your products and designs. This method works and you definitely have to do it. If you like what I just showed you, you can learn how to create stunning designs and products, and you can get a free course in our course section Alerio Print.

Learn more
How to Set up Discounts on Etsy. The Best Strategy.

How to Set up Discounts on Etsy. The Best Strategy.

The Secret Strategy to Maximize Etsy Sales: Why Your Discounts Should End at Midnight If your Etsy store does not have discounts, you are likely “losing the game”. Most successful stores on the platform utilize sales and promotions, and sellers who lack them have often either forgotten to set them up or are new and unaware of how “critical” discounts are for their success. Roberts, the co-founder of Alerio Print, shared a highly effective strategy for setting up discounts that creates urgency and maximizes buyer conversion. Here is how you can implement this strategy for your own shop. Step 1: Setting Up the Sale To begin setting up your discounts, navigate to your shop dashboard. Go to the Marketing and Sales section on the left main menu. Select Discounts. Choose Run a Sale. It is generally advised to set the discount percentage starting from 25%, as this is what Etsy recommends. However, if your product margins do not allow for that, you can certainly set a custom lower discount. Step 2: The "One-Day Trick" for Urgency The core of this powerful strategy lies in setting the duration of the sale to just one day. By limiting the discount to a single day (e.g., setting it to end on the 1st of October), you are effectively “tricking” the buyers. You are showing them that the promotion will expire soon—specifically at midnight. This sense of urgency compels customers to act immediately, as you are telling them, “you have to buy because the discount will expire soon”. This is particularly effective if your customers are located in the USA, where sales are most likely to come in during the night. Step 3: Sustaining the Daily Discount Since the goal is to have an ongoing discount running throughout the month, you must immediately set up the next discount. After reviewing and confirming the first day’s sale, you need to set up a new discount for the following day (e.g., October 2nd). Roberts explains that this process needs to be done for all the dates of the month. While this sounds tedious, it is remarkably efficient: You only need to do this task on the first date of each month. The entire setup for the whole month will take you only about 10 to 15 minutes. Pro Tip: While there are paid tools available to run these types of sales automatically (which cost around $20 to $30 per month), if you have 10 or 15 minutes, you can easily use this manual method for free. By dedicating a small amount of time on the first day of every month, you can ensure that your store constantly features a discount, driving urgency and avoiding “losing the game”. Good luck! Want to learn more about creating a successful Etsy store? You can log into Aario Print and get their free Etsy seller course.

Learn more
How Etsy ads work?

How Etsy ads work?

How to Make Your Etsy Ads Work Effectively: A Guide to Optimization Many people often believe that Etsy ads don't work, but there's a reason for that. To make Etsy ads successful, specific steps must be followed, and their operational principles understood. In this post, we will delve into how to make your ads deliver the desired results, based on information provided by Robert, co-founder of Alerio Print. Specifics of Etsy Ad Functionality and Common Mistakes It's crucial to understand that Etsy ads differ from those on other platforms. They don't operate on a "put in $1 and get $2 back" principle. Robert's statement indicates that Etsy ads primarily serve as a branding tool and may not immediately generate large turnovers. Initially, many users report that Etsy ads are ineffective, but often, this is due to a lack of optimization. A successful campaign requires continuous monitoring and adjustments. Looking at one of the stores, it's evident that ads were run at the beginning of this year and the end of last year, then they were turned off, resulting in a decrease in revenue and views. After the ads were turned back on two months ago and listings were optimized, results began to improve. This emphasizes the need for continuous optimization for ads to work effectively. Key Metrics for a Successful Etsy Ad Campaign To understand how ads are performing, you need to pay attention to several key metrics. 1. Cost Per Click (CPC) You can calculate your cost per click by dividing the total ad spend by the number of clicks received. For example, if $1230 was spent on ads and 4582 clicks were received, the cost per click is approximately $0.27. This metric is considered a good number. Calculations can be done monthly or since the beginning of the year, as per your preference.   2. Return On Ad Spend (ROAS) ROAS is the most important metric to track. It shows how much revenue you generate for every dollar spent on ads for a particular product. High ROAS (good): If the spend is smaller and the revenue is higher, ROAS will be high, indicating good ad performance. Low ROAS (bad): If the spend is high, but the revenue is near zero or only one or two orders, ROAS will be low. ROAS thresholds and actions: ROAS below 1: This is bad and indicates you are spending more than you earn. ROAS below 1.5 or 2: At this point, you should consider filtering or turning off the ad ROAS 1.53: In the example, this figure is considered "sort of okay," but it still needs to be monitored to see if it's going down. If it drops below 1.3, the ad should definitely be turned off. ROAS 1.45: If it drops below this number, the ad should be turned off. Important: To objectively evaluate ROAS, a listing must have received at least 100 clicks. Before then, it's too early to make decisions about turning ads off or leaving them on. Ad Optimization and Management Ad optimization is a continuous process that requires regular monitoring. 1. Starting Budget Initially, it's recommended to use a low budget, for example, $5–$10 per day. In the example store, a $100 daily budget is set, but only about $15–$20 is actually spent. Etsy doesn't always spend your entire specified daily budget. By starting with a low budget, you can gradually increase it once you find well-performing listings that start generating money. 2. Time and Patience Etsy ads are not designed for immediate results. You need to give Etsy time (at least 3–5 days) to analyze keywords and test your ad for a specific product. An ad should not be turned off after two days, as that would be a waste of money and time. After about a week, you can start to see how the ad is performing. 3. Ad Optimization Process Track ROAS: Regularly check the ROAS for each listing. Turn off ineffective ads: Ads that are not optimized can spend a lot of money without generating enough turnover. You must turn off ads that have a low ROAS and a small amount of sales. For instance, a listing with 544 clicks and a ROAS of 1.53 should be monitored, and if it drops below 1.3, it should be turned off. A listing with 152 clicks and a ROAS of 1.45 should also be monitored, and if it drops below that number, it should be turned off. Keep effective ads on: If a new listing has a high ROAS (e.g., 11.70 with only 5 clicks and one order), it should be left on and its development tracked. Check spending: Regularly check which listings are spending the most money but bringing in nothing, and turn them off. 4. Increasing Budget Once you have identified successful listings that are starting to generate money, you can gradually increase the budget – initially to $20–$30, then to $40–$50, and later even up to $100 per day. However, it's not necessary to increase the budget to $100; starting with $10 is perfectly sufficient as long as you are optimizing. 5. Creating New Listings Continue to create new listings and wait for them to grow. This will help you discover new potentially successful products for ads. Example from Store Data Looking at the real store's statistics, it can be seen that at the beginning of the year, when ads were stopped in January, revenue decreased to $1686. After optimizing listings and creating new ones, ads were turned on in May, and now the numbers are starting to go up again. Current daily revenue is $40 with $13.88 in ad spend, indicating that the ads are starting to perform. Initially, at the beginning of the year, when ad spend was quite high, revenue was low because no ad optimizations had been performed. This clearly shows that without optimization, ad campaigns can be ineffective and expensive. Conclusion For Etsy ads to work successfully, you need to change your approach. They are not just a "put in money and wait" system, but an active management and optimization process. The main takeaways are: Track ROAS: This is your primary metric. Check your spend: Understand where money is being spent and if it's paying off. Check orders: Analyze how many orders each ad generates. Start with a low budget: Gradually increase it when you see results. Give it time: Don't turn off ads too quickly (at least 3–5 days, preferably a week). Turn off ineffective ads: Only once a listing has received at least 100 clicks and its ROAS is poor. By following these principles, your Etsy ads can work effectively and help you grow your store. If you are interested in the print-on-demand business and additional tips on selling on Etsy, you can visit alerrioprint.com, where free courses are available.

Learn more